Hauv kev lag luam khoom noj txom ncauj niaj hnub no, cov neeg yuav khoom ntsib kev nyuaj siab los xaiv cov khoom lag luam uas xa cov khoom muag zoo ib yam thaum txo cov khoom lag luam txaus ntshai. Qhov kev sib tw tsis yog tsuas yog nrhiav cov khoom muag hnub no xwb- nws tab tom txheeb xyuas cov uas yuav muaj kev xav tau ruaj khov rau tag kis. Nrog suav tsis txheeb cov neeg muag khoom vying rau qhov chaw txee, koj tuaj yeem paub qhov txawv ntawm kev sib tw khiav thiab cov yeej muaj txiaj ntsig zoo li cas? Cov lus qhia no txiav los ntawm lub suab nrov los muab cov txheej txheem ntsuas kev ua tau zoo rau kev tsim lub tswv yim kev yuav khoom uas muab cov txiaj ntsig zoo. Tshwj xeeb tshaj yog, peb yuav tshuaj xyuas vim li cas qee yam khoom lag luam, xws li ncaws pob - zoo li squeezable jelly, ua tiav hauv kev nrawm nrawm - txav chaw muag khoom.
Dab tsi cov neeg yuav khoom siv tau ua ntej: Tshaj li tsw thiab ntim
Thaum ntsuas cov khoom qab zib tshiab, cov neeg siv khoom paub txog saib dhau qhov kev thov rov hais dua. Thawj qhov validation point yog cov khoom muaj kev ruaj ntseg thiab ua raws li cov ntaub ntawv. Hauv kev lag luam thoob ntiaj teb niaj hnub no, cov ntaub ntawv pov thawj tsis tiav tsim cov chij liab tam sim ntawd. Cov neeg yuav khoom xav tau cov ntaub ntawv pov thawj tseeb ntawm cov qauv kev nyab xeeb zaub mov suav nrog HACCP, ISO22000, thiab kev ua lag luam- cov cai tshwj xeeb xws li HALAL lossis Kosher ntawv pov thawj.
Qhov thib ob validation yog cov khoom sib xws. Cov chaw tsim khoom puas tuaj yeem xa cov saj zoo ib yam, kev ntxhib los mos, thiab cov tsos ntawm ntau qhov ntau lawm? Qhov no yog qhov chaw cov neeg muag khoom nrog tsim kev tswj hwm zoo (xws li ISO14001 thiab BRC) qhia lawv txoj kev ntseeg siab.
Thaum kawg, cov neeg yuav khoom ntsuas kev npaj ua lag luam. Cov khoom puas hais txog qhov tseeb ntawm cov neeg siv khoom xav tau? Piv txwv li, ncaws pob -zoo li tus squeezable jelly ua tiav vim nws sib txuas cov cwj pwm kev noj qab haus huv nrog kev yooj yim, sib koom ntim uas ua haujlwm nyob rau hauv siab - cov chaw tsheb khiav zoo li cov khw muag khoom yooj yim thiab chaw ua si. Cov khoom lag luam uas daws cov teeb meem ntawm cov neeg siv khoom tiag tiag- tsis yog tsuas yog muab cov tshiab tshiab- muaj zog nyob ruaj khov.
SKU Structure Rules: Nrhiav Qhov Chaw Qab Zib
Kev tswj hwm zoo SKU sib npaug ntau yam nrog kev ua haujlwm zoo. Tsawg SKUs txwv kev muag khoom; ntau dhau ua rau cov khoom muag complexity. Cov qauv kev pom zoo feem ntau ua raws li txoj cai 80/20: 80% ntawm kev muag khoom los ntawm 20% ntawm SKUs.
Rau cov khoom xws li squeezable jelly, xav txog cov qauv txheej txheem:
Core SKUs (60% ntawm assortment): Ua raws li qhov zoo tshaj plaws - cov neeg muag khoom hauv cov qauv tsw thiab ntim
SKUs raws caij nyoog (20%): Cov ntawv txwv tsis pub khi rau hnub so lossis cov xwm txheej
Innovation SKUs (20%): Cov qauv tshiab lossis cov khoom qab zib ntsuas kev lag luam teb
Cov ncaws pob -zoo li tus squeezable jelly piv txwv tus qauv SKU ntse- nws tuav lub ntsiab lus ntawm jelly thaum qhia ib hom ntawv tshwj xeeb uas ua rau muaj kev xav yuav khoom yam tsis tas yuav muaj kev kawm dav dav rau cov neeg siv khoom. Thaum ntsuam xyuas cov neeg muab khoom, saib rau cov neeg uas tswj hwm kev loj hlob ntawm SKU cov tswv yim es tsis ntxiv cov kev hloov pauv tsis txaus ntseeg.
Ua raws li kev pom tseeb: Koj Thawj Kab Kev Tiv Thaiv
Tsis muaj dab tsi derails cov khoom lag luam ua tiav sai dua li cov teeb meem ua raws cai. Cov neeg yuav khoom Savvy muab qhov tseem ceeb rau cov neeg muag khoom uas muab cov ntaub ntawv pov thawj, nkag mus tau yooj yim. Qhov no suav nrog tsis yog daim ntawv pov thawj kev nyab xeeb zaub mov nkaus xwb tab sis kuj tseem yuav tsum muaj kev lag luam tshwj xeeb rau txhua lub tebchaws.
Sab saum toj- cov tuam txhab lag luam muaj cov tsev qiv ntawv ua raws li digital uas cov neeg yuav khoom tuaj yeem nkag tau tam sim ntawd - tsis txhob tos email txuas lossis luam tawm lub cev. Cov no yuav tsum muaj xws li:
Cov ntawv pov thawj tam sim no (tsis tas sijhawm)
Cov ntaub ntawv ntxaws ntxaws
Allergen cov ntaub ntawv
Lub teb chaws -cov cai tswj kev pom zoo
Tsis ntev los no thib peb - tog neeg soj ntsuam cov ntaub ntawv
Cov neeg muag khoom uas tau dhau qhov kev tshuaj xyuas nruj los ntawm cov khw muag khoom loj xws li Costco qhia lawv lub peev xwm ua tau raws li cov qauv kev ua tau zoo tshaj plaws. Thaum ntsuas cov neeg koom tes muaj peev xwm, thov kom nkag mus rau lawv cov ntaub ntawv ua raws li tam sim no - ncua lossis zam txim rau teeb meem yav tom ntej.
Txee Performance: Tsim kom pom qhov pom tau siab tshaj plaws
Hauv cov khw muag khoom niaj hnub no, cov khoom lag luam yuav tsum khwv tau lawv qhov chaw txee los ntawm kev ua haujlwm. Cov neeg yuav khoom ntsuas cov khoom muaj peev xwm raws li peb qhov kev ntsuas lub txee tseem ceeb: qhov chaw tsim khoom (muag ib square feet), cov khoom xa tuaj, thiab muag- los ntawm tus nqi.
Cov khoom tsim nrog kev muag khoom zoo hauv siab suav nrog cov yam ntxwv no:
Qhov pom kev sib txawv ntawm qhov pom tseeb (xws li cov pob ncaws pob tshwj xeeb ntawm squeezable jelly)
Ntim uas sib txuas lus cov txiaj ntsig ntawm glance
Qhov ntau thiab tsawg tsim nyog rau lub hom phiaj channel (ib zaug - pab vs. qhia pob)
Txee -npaj ntim uas txo cov kev xav tau ntawm kev ua haujlwm
Cov ncaws pob -zoo li tus squeezable jelly qhia txog kev ua tau zoo ntawm txee. Nws cov duab tshwj xeeb tsim kev paub tam sim, thaum lub hom ntawv squeezable txhawb kev sim thiab rov yuav khoom. Rau kev ceev ceev - tuaj tos cov channel, cov khoom lag luam yuav tsum tau txais kev saib xyuas hauv 3-5 vib nas this-tsim cov ntsiab lus uas txhawb lub hom phiaj no yuav tsum yog qhov tseem ceeb hauv koj cov txheej txheem ntsuam xyuas.Reorder Stability: Tsim Kev Ntseeg hauv Koj Cov Khoom Muag
Cov khoom lag luam tau txais txiaj ntsig tshaj plaws tsis tas yuav yog cov neeg muag khoom loj tshaj plaws - lawv yog cov uas koj tuaj yeem ntseeg tau rov xaj dua yam tsis muaj kev cuam tshuam. Cov neeg yuav khoom ntsuas kev ruaj ntseg rov qab los ntawm ntau qhov ntsuas:
Ua ntej, muaj peev xwm ntau lawm pob tshab. Tus neeg muag khoom puas tuaj yeem ua kom muaj peev xwm ua tau raws li koj qhov yuav tsum tau ntim, suav nrog lub caij nyoog siab? Thib ob, raw khoom ruaj ntseg. Cov chaw tsim khoom puas muaj ntau yam kev xaiv rau cov khoom xyaw tseem ceeb? Thib peb, qhov zoo sib xws ntawm kev tsim khoom.
Cov neeg muab khoom nrog 15+ xyoo dhau los ntawm kev xa tawm feem ntau tau ua kom zoo dua cov txheej txheem no. Lawv nkag siab yuav ua li cas kom tswj tau qhov zoo ib yam thaum ntsuas kev tsim khoom-ib qho tseem ceeb rau cov neeg yuav khoom tsim kom ntev - kev sib raug zoo ntawm kev yuav khoom. Thaum ntsuam xyuas cov neeg koom tes muaj peev xwm, nug tshwj xeeb txog lawv cov txheej txheem kev npaj muaj peev xwm thiab seb lawv daws qhov kev thov hloov pauv li cas.
Assortment Strategy: Sib npaug Innovation nrog cov khoom tseem ceeb
Cov neeg yuav khoom tau zoo tswj hwm qhov sib npaug ntawm kev tsim kho tshiab thiab cov khoom tseem ceeb. Thaum cov khoom tshiab ua rau muaj kev zoo siab, cov khoom tseem ceeb muab lub hauv paus ruaj khov rau koj cov khoom. Qhov sib piv zoo sib txawv ntawm cov channel tab sis feem ntau yog li ntawm 70-85% cov khoom tseem ceeb rau 15-30% cov khoom tshiab.
Thaum ntsuas cov khoom tshiab, xav txog seb lawv ntxiv li cas es tsis sib tw nrog koj cov khoom uas twb muaj lawm. Cov khoom puas ua rau qhov sib txawv tiag tiag? Nws puas yuav ua kom muaj kev muag khoom uas twb muaj lawm lossis tsim lub sijhawm tshiab? Cov ncaws pob -zoo li tus squeezable jelly ua haujlwm zoo hauv ntau hom vim nws lub hom phiaj sib txawv noj (kev sib koom sib koom) dua li cov khoom siv jelly.
Cov neeg muag khoom uas muaj peev xwm R & D muaj zog tuaj yeem pab koj taug qab qhov nyiaj tshuav no. Lawv yuav tsum muaj peev xwm muab kev paub txog kev lag luam txog qhov twg innovation tsim lub sijhawm tiag tiag piv rau qhov uas nws tsuas ntxiv qhov nyuaj.
Daim ntawv teev cov neeg yuav khoom: Qhov tseem ceeb ntawm kev ntsuas ntsuas
Ua ntej cog lus rau cov khoom qab zib tshiab, xyuas cov ntsiab lus tseem ceeb no:
Ua kom tiav, cov ntaub ntawv ua raws cai tam sim no yooj yim muaj
Yam tsawg kawg nkaus 3 ntau lawm sau qhia qhov zoo ib yam
Clear kev sib txawv ntawm cov khoom uas twb muaj lawm nyob rau hauv koj assortment
Ntim tsim rau lub hom phiaj khw muag khoom ib puag ncig
Muaj peev xwm ua tau raws li koj qhov kev xav tau ntim
Txhais qhov tsawg kawg nkaus txiav txim kom muaj nuj nqis thiab lub sij hawm coj mus kuaj
Rov qab los yog hloov txoj cai rau cov teeb meem zoo
Cov ntaub ntawv pov thawj ntawm kev ua tiav cov chaw muag khoom hauv cov channel zoo sib xws
Transparent ingredient sourcecing thiab allergen tswj
Tus neeg muag khoom cov ntaub ntawv taug qab nrog cov khw muag khoom loj lossis cov npe
Feem ntau yuam kev: Pitfalls kom zam
Txawm tias cov neeg siv khoom paub dhau los ua qhov yuam kev tseem ceeb no:
SKU Overload: Ntxiv ntau qhov kev hloov pauv yam tsis muaj kev sim ua lag luam teb. Ua raws li txoj cai 80/20 rau kev nthuav qhia cov khoom tshiab.
Tsis quav ntsej cov sijhawm ua raws cai: Cov ntawv pov thawj siv sijhawm kom tau txais. Tsis txhob xav tias tus neeg muag khoom tuaj yeem ntxiv cov ntawv pov thawj tshiab sai sai rau koj lub khw.
Kev ntsuas qhov xav tau ntawm txee: Cov khoom uas saib zoo hauv cov qauv yuav tsis ua haujlwm zoo hauv qhov chaw muag khoom tiag tiag. Ib txwm ua hauv -cov ntawv xeem hauv khw.
Overlooking Seasonal Impact: Ntau tus neeg yuav khoom tsis lees paub tias lub caij nyoog cuam tshuam li cas rau kev muag khoom qab zib. Ntsuas cov khoom raws li lub xyoo- puag ncig muaj peev xwm, tsis yog lub caij nyoog siab tshaj plaws.
Tsis quav ntsej Reorder Logistics: Thawj qhov kev txiav txim zoo txhais tau tias me ntsis yog tias qhov kev txiav txim tom ntej ntsib kev qeeb lossis teeb meem zoo. Ntsuam xyuas tag nrho cov txheej txheem reorder ua ntej cog lus.
Kev ua tau zoo ntawm cov khoom qab zib tsis yog hais txog kev ua raws li qhov sib txawv loj tom ntej - nws yog hais txog kev txheeb xyuas cov khoom nrog kev lag luam kev lag luam kom muaj kev txhawb nqa los ntawm cov khoom lag luam txhim khu kev qha. Cov khoom lag luam zoo li ncaws pob -zoo li tus squeezable jelly ua tiav vim tias lawv muab cov qauv tsim tshwj xeeb nrog cov khoom siv tau zoo, txhua qhov txhawb nqa los ntawm cov txheej txheem tsim khoom. Thaum koj ua qhov tseem ceeb ntawm cov ntsiab lus meej meej, kev ua raws li qhov pom tseeb, thiab rov ua kom muaj kev ruaj ntseg hauv koj cov txheej txheem kev ntsuam xyuas, koj tsim kev sib raug zoo ntawm kev yuav khoom uas muaj txiaj ntsig zoo ib yam. Cov khoom lag luam tau txais txiaj ntsig zoo tshaj plaws tsis yog ib txwm yog qhov flashiest - lawv yog cov muag muag, xaj tom qab xaj, nrog kev cuam tshuam tsawg. Qhov ntawd yog lub hauv paus ntawm lub tswv yim kev yuav khoom ruaj khov tiag tiag.
